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"In the latest installment of mediabistroTV's series My First Big Break, we talk to legendary filmmaker Spike Lee. While Lee is well-known for his movies, did you know that if it wasn't for NBA superstar Michael Jordan and a pair of Nike Air Jordan sneakers, Lee--and Nike--might not be the icons they have become today It all came down to a risky commercial shoot. "So Michael Jordan could easily have said, 'I can't take a chance on this young gun, this young boy. Just give me the reels of the top guys on Madison Avenue.' But Michael Jordan didn't do that. I still haven't asked him his reason. For some reason, he decided to give me a shot. And the commercial I did with Michael Jordan ended up being some of the greatest campaigns ever in the history of advertising and Nike took off." -mediabistro |
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"I Didn't Choose It, Film Chose Me" Spike Lee: My Big Break
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